NYT BUYS WORDLE FOR UP TO 49,000,000 DOLLARS

NOT A FUCKING DRILL

NYT BUYS WORDLE FOR UP TO 49,000,000 DOLLARS

nytimes.com/2022/01/31/business/media/new-york-times-wordle.html

IT'S TIME TO KNEEL

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If they try to make me pay for it, I won't.

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what's wordle?

for what purpose

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>Buying fads that die in weeks

They truly are ran by boomers

>“The Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world,” a company statement said. “New York Times Games are a key part of that strategy.”
>The Times sells subscriptions to its print newspaper and core digital news app. For lower prices, it also offers subscriptions to a games app (Games), a recipe app (Cooking) and, as of last year, Wirecutter, a product-recommendation site The Times bought in 2016. This month, The Times spent $550 million to buy the sports news website The Athletic, hailing the 1.2 million subscribers the site brings with it.
>The Times’s games — along with the crossword and Spelling Bee, they include Letter Boxed, Tiles and Vertex — were played more than 500 million times last year, the company said.

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Never played it
Haven't even heard of it until now

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Alright, I'll enjoy Wordle until then, then. And then it's sayonara.

Do they realize there are thousands of clones now and its worthless.

literally who?

Sounds like the world's largest money laundering operation in history

>a game that has been proven insanely easy to duplicate was bought for $49M

No wonder the NYT is dying, the people running it are dumber than dirt.

what keeps them from just making their own wordle?

That is crypto and NFTs.

>wasting money on a FOTM that will be forgotten in 3 weeks
it shows that they have no clue about gaming business

literally anyone can make a game like this, "guess the word" games have been around for fucking decades.
what the fuck.

What do expect of the dying clickbait news site? They are severly overpaid to make rage articles but once buzzfeed went public, it was clear they only existed because of venture capitol and wouldn't survive anywhere else.

Presumably the well established playerbase (as well as copyright)

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Remember when this game was good?

You can't copyright a game genre

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Nothing. You can't even copyright the game design. They aren't buying the concept, they're buying it for the millions of daily users.
"Low 7 digits" doesn't make a dent in their budget. This is going in with their crossword crowd. It's just another thing to make people who play little word games every day think "New York Times" on a daily basis.

They didn't buy it for the game you idiot they bought it for the name.