Theories and Effects of Political Humour

As both an art form and a mode of persuasive discourse, the use of political humour dates back to ancient Greece and Rome. For centuries politicians, citizens, and elites have marveled at and even feared its powerful and magical influence on public opinion.

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Scholars from linguistics, psychology, and sociology have developed theories to account for humor’s role in society and impact on the audience. The core empirical work on the impact of political humor has emerged over the last decade from the disciplines of communication, political science, and psychology.

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Too bad your shitty clown world psyop is controlled opposition by jews. Again.

In the late 1990s, as political candidates appeared on entertainment programs and talk shows, media effects scholars began studying the impact of nontraditional forms of political information on the audience.

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According to humor scholar George Test, political satire is playful and is designed to elicit laughter, while simultaneously casting judgment. It is this function of “casting judgment” that separates satire from broader notions of political humor.

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that's why we have late night shows

Jokes and texts that treat political topics in a lighthearted manner but offer no criticism of institutions, policies, or societal norms do not constitute satire. Rather, satire questions the existing political or social order, usually by juxtaposing the existing imperfect reality with visions of what could or should be. So, while satire can be biting and even aggressive in tenor, the underlying premise of a satirical text is often optimistic, as it suggests we (collectively) deserve better. In the words of Bloom and Bloom (1979), “The satirist who goes about his task skillfully gives the reader a double reward: the pleasure of an aesthetic experience coupled with the reasonable hope that a stable political order may be attainable”

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Additional research has moved beyond direct learning models to assess political humor’s possible “gateway” effect (Baum, 2003). According to Baum, “soft news” (including political humor) serves as a gateway to politics for viewers who are otherwise politically inattentive. By covering politics in an entertaining way, these programs may motivate politically inattentive viewers to seek out additional political information.

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