>Sunrise, known for TV anime "Mobile Suit Gundam," announced on February 8 that it will change its company name to "Bandai Namco Filmworks" as of April 1. Sunrise and Bandai Namco Arts' video division, Bandai Namco Rights Marketing, will be integrated.
>Mr. Makoto Asanuma, president of Sunrise, will be appointed as the president of the new company. Satoshi Kono, President of NAMCO BANDAI Arts, will be appointed as Executive Vice President, and Yoshitaka Taoda, President of NAMCO BANDAI Rights Marketing, will be appointed as Senior Managing Director.
>Sunrise said, "The individuality of Sunrise, which has been refined over 40 years, will continue to grow as the most important brand. Not only that, we would like to create a new personality with a different color from the past.
>At the same time, Sunrise Music, which is a subsidiary of Sunrise and is involved in the music business, will be merged with NAMCO BANDAI Live Creative, the music division of NAMCO BANDAI Arts, and will be renamed "NAMCO BANDAI Music Live" from April 1. The company will be renamed "BANDAI NAMCO Music Live" from April 1, and Takaaki Suzuki, president of BANDAI NAMCO Live Creative, will assume the role of president.
>Let's kill our legendary brand name for soulless corporate naming that doesn't achieve anything Nips do shit like this all the time, I don't know why.
Isaiah Adams
It helps dumb people on Any Forums be less confused about industry connections.
Easton Smith
That's the most soulless thing I've ever seen.
Jonathan Wright
killing the Sunrise name when its 50th anniversary is in September
> Sunrise said, "The individuality of Sunrise, which has been refined over 40 years, will continue to grow as the most important brand. Not only that, we would like to create a new personality with a different color from the past
Individuality... Personality... Color... Not liking what im reading here.
When was the last time Sunrise made something cool
Liam Cook
They're beating Toei they said lmao
Lincoln Mitchell
Terrible take fag. Right now.
Julian Watson
Hathaway's Flash came out last year.
Ayden Price
the dude with the pumpkin head dancing is better than the show
Kayden Torres
>as of april 1 so its just a joke?
Jason Johnson
Bandai Namco and Sunrise are pretty much synonymous anyway.
Nathaniel Gray
What anime has Sunrise produced?
Lincoln Morales
Japanese sure love their megacorps.
Leo Cox
Start of Japanese fiscal year.
Daniel Sullivan
It's easier to evade tax this way. They're learning from ufotable.
Jayden Wilson
Anime of Bandai Namco stuff. So basically nothing really changes besides the name.
Christian Ortiz
Cross Ange
Matthew White
muteking was better
Bentley Green
Love Live and Im@s.
Landon Cruz
GUNDAM, you fucking retards. Jesus fucking Christ, I hate zoomers.
Sebastian Mitchell
Love Live is by far their most celebrated work!
Liam Powell
>zoomies don't know Sunrise
To be fair, it's not their fault. Company output dropped after Love Live S2 blew the fuck up, and now it's all the make other than Gundam.
Parker Davis
Nichibros
Bentley Garcia
Unironically this, like holy shit who's idea was this? It only shows that the people making these decisions are coming at things from a business minded logistics angle instead of thinking about what the name sunrise means in the anime industry and how that could influence the way people view them. And who knows what this could do for morale within the studio or across the industry. Christ this is such an out of touch move.
Christopher Diaz
Ehh, it's just a name, but that move is kind of soulless. It is a lot worse of a name, and it feels like a scream for brand recognition. This may be just my skitzo talking, but I feel like changing from sunrise to [brand name studio] is a move trying to turn it from a japanese appeal to a worldwide appeal.
I thought that they changed their name when they were doing gintama, they even had a gag about it, just look it gintama°(2015) at the end of episode 17
Gundam is included in "Bandai Namco stuff" yo ufucking retard
Kevin Martin
Valvrave
Andrew Torres
Destroying Sunrise just before the 50th anniversary is completely on-brand.
Jeremiah Williams
This /m/ user got a point. They'll probably keep the Sunrise branding o their product. What they changed is the company name on a corporate level.
Landon Wilson
Sunrise basically ran the industry in the 80s and created a lot of pop culture with its anime. Chances are your favorite industry artists either worked in Sunrise at some point, or worships something they made.
Luis Russell
A glorified toy commercial is their greatest claim to fame. Got it.
Joshua Lee
Gintama
Gabriel Gonzalez
The name Sunrise is offensive to Koreans so this makes sense.
Tyler Martinez
That's Bandai Namco Pictures, a sub-studio.
Of course this namechange now creates this new problem of being too similar.
Gabriel Thomas
This
Landon Reyes
Almost every anime that falls under timeless classic or cult classic. This is the abridged version.
