It was "kino" because of the HD switch over. We were all watching on 480p analog boomer boob tubes. HD television sets started hitting mainstream. Planet Earth came around at that time and blew everyones fucking minds with high resolution digital content. It was like getting putting on glasses for the first time.
>dire music plays >camera pans over a polar bear struggling on a small patch of sea ice >Science has given us greater understanding of Our Planet ® than ever before >but if we don't stop the uniquely evil white man all of this will be destroyed