Why they have gone to shit?

Why they have gone to shit?

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I thought httyd 2 was good, wym-
>2014
oh.

Troll hunters tho

Katzenberg jumped ship after RotG flopped.
It it killed off serious storytelling in their movies and they started to focus on comedy.

it's sad how Dreamworks' most famous work and what made them a household name, Shrek, wasn't even made in-house at their L.A facility. It was made by Pacific Data Images at Palo Alto back when Dreamworks only owned 40% of them (they adquired PDI completely in february 2000, when Shrek was near completion)

Illumination bought them out.

the Sinbad film was such a miscalculation. After the failure of El Dorado and success of Shrek, it was obvious that CG was their future. They still had to release Spirit because it was almost finished, but there was no logic in making another 2D film. As it turned out, Sinbad flopped and almost bankrupted the studio

>Treasure Planet : november 2002
>Sinbad : july 2003
i can imagine Katzenberg's frustration in those last months. If Treasure Planet couldn't find an audience, then what chances would Sinbad have? He probably realized that he fucked up, but it was too late to do anything

Uncertainty about some IPs failing and trying to recapture older hits. When Shrek came out, they wanted to capitalize on comedies, then when Kung Fu Panda came out, they wanted to make serious movies. They’ve been trying to come to grips with their failures and hits, and when Disney themselves got into the CG scene full time and Illumination stole their wacky comedy money, they were left with no real niches to thrive in.

>Sinbad : july 2
>Curse of the Black Pearl : july 9
doesn't help that it got released a week before a much better pirates film