it's even been repeated by boomer rockers. the two genres really don't do the same thing or have the same core audience, and even then most of the important albums/artists in hip-hop were in the 80s-90s there has been very little of significant in the last 15 years aside from Kanye who was already an adult in the 90s.
Where did this weird media meme that "hip-hop is the new rock" come from?
Blake Mitchell
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Justin Martin
I think it’s mostly in aesthetics rather than music. Look at the way most popular hip hop artists dress, usually very flashy and flamboyant. And the music videos are usually colorful and full of beautiful women and luxury goods. Now compare that to the average modern rock music video, usually dulled out colors with dudes in plain black t shirts, the same short haircuts, and with nothing aesthetically interesting. Rock music has just been visually boring for the last 20 or so years, while hip hop hasn’t been.
Henry Fisher
>the two genres really don't do the same thing or have the same core audience
core audience is not the point, mainstream relevancy is. the idea that 'hip-hop is the new rock' means that rappers replaced rockstars as musical celebrities, kids want to be rappers, mainstream music uses more hip-hop elements than rock ones etc.
it's an oversimplification, but it didn't come from nowhere
> and even then most of the important albums/artists in hip-hop were in the 80s-90s there has been very little of significant in the last 15 years aside from Kanye who was already an adult in the 90s
there's been plenty of development within the genre since the 90s, most notably: the bling era of mid-00s, cloud rap, trap. you may dislike it (I do), but it is undeniably an evolution of the genre.
in the underground, you have even more happening, e.g. with stuff like industrial hip-hop - which sure, existed even in late 90s, but it would be reductive to say that Clipping is the same thing as Disposable Heroes Of Hiphoprisy
Robert Phillips
Its to make it seems like rock isn't dead but lives through hip-hop
David Adams
It's not. The thing is onions-guzzling music journalists have been wishing for the disappearance of hard rock for decades. These guys (Cuckgau and his fellow travelers at P4k et al) have always had it in for the AC/DC or Pantera kind of rock because it's associated with white guy machismo which they hate. But what about hip-hop? tbqh they don't really like it all that much more because it's associated with black guy machismo, but hard rock was always enemy numero uno because it reminds them of their old bullies from the 8th grade (after all pasty white nu males at P4k probably went to a suburban white high school).
It's also been practice to mislabel a lot of pop and R&B as hip-hop when it's not (but then again same with rock, shit like Imagine Dragons is often mislabeled as "rock"). So you could create the easy impression of a given genre being chart-dominating if you play with label definitions enough. Back in the 70s James Taylor and Barry Manilow were marketed as rock so it's nothing new.
And I agree if you look into it hard rock disappeared from the mainstream charts about at the same time as gangsta rap (around the 2008 recession) so there's definitely a correlation there.
Dylan Gonzalez
this is some wannabe hip-hop producer I can tell
>cloud rap, trap. you may dislike it (I do)
that stuff is just bad pop music and they don't even rap they sing
Kevin Carter
>And I agree if you look into it hard rock disappeared from the mainstream charts about at the same time as gangsta rap (around the 2008 recession) so there's definitely a correlation there.
there's still interesting stuff in both genres in the underground but yeah is not mainstream since the recession
James Ramirez
You mean like when they label Juice Wrld as "hip hop." Yeah I can see what you mean.
William Stewart
trap is to hip-hop what bands like the Vines were to rock. as time goes on the format gets gradually stupider, more watered down, and more forced. the media's attempts to push it also get more forced since it's no longer good enough to stand on its own. so the "rap is the new rock" headlines you see on music sites are just the equivalent of this.
Sebastian Rogers
why black music stopped innovating after hip-hop?
Oliver Thompson
rappers made it up because there was a brief trend where rappers were saying they were gonna make punk albums
Liam Hernandez
I'm not making hip-hop, or listening to it much. but the same argument you're using against those hip-hop subgenres can be used against plenty of rock subgenres. and I get it, but the point is not discussing their merits and how 'true' they are, the point is talking about popularity and influence.
Christian Nelson
Brody King
>the point is talking about popularity and influence
this is the guy who thinks Bon Jovi were more significant than the Pixies or MBV based on their record sales
Jason Ward
sales are not the point, impact on future generations is. but of course we can only guess what it will really be
Ryder Bailey
there's basically no hip hop in the top 15 here. perhaps it may finally be kaput.
Carter Miller
who the fuck pays to be kidnapped?
Cooper Powell
>Where did this weird media meme that "hip-hop is the new rock" come from?
Festival promoters
Angel Davis
There's nowhere else to go with music. We explored every possible sound and musical context during the second half of the 20th century. It was a good ride while it lasted.
tl;dr popular music (not referring to any genre in particular) just ran out of gas
Jayden Sullivan
You ought to look at the 90s charts. That was peak hip-hop. Sometimes like 15 of the top 20 spots on the Billboard would be hip-hop and R&B.
Carson Roberts
nah Millenial/Gen Z just suck at creating anything. it's the same way with Hollywood which was why it devolved into nothing but assembly line CGI capeshit movie.
Christian Richardson
there is plenty of new things to try in music, but no one wants to since it will get them no money or appreciation, there is no competing against the pop music machine of nowadays
Benjamin Scott
James Evans
>but no one wants to since it will get them no money or appreciation, there is no competing against the pop music machine of nowadays
if only Kurt Cobain had thought this way and be like nah there's no way we can ever defeat Bon Jovi and Whitesnake they're just too powerful to overcome.
Dylan Peterson
Go check out a book called The Experience Economy